ESSA Landin
Skills

Areas of expertise.

A selection of skill areas — built across 20+ years of projects, brands and digital products.

01Skill

Business development & growth

AreaSenior experience shaping business, driving growth and building scalable structures — from strategy to execution.

Experience in
  • →Growth strategy & go-to-market
  • →Business models & positioning
  • →Sales & revenue-driving initiatives
  • →Scalable structures & processes
  • →Partnerships & new markets
02Skill

Platform & product development

AreaDigital platforms, systems and products — from idea to live. Conceptualised, designed and built solo or as lead.

Experience in
  • →CRM & portals
  • →Community & SaaS platforms
  • →Frontend & web
  • →Project leadership from idea to launch
  • →Cross-functional delivery
03Skill

Brand & concept

AreaBuilds brands and concepts from scratch — positioning, identity and expression for product, place or company.

Experience in
  • →Positioning & brand strategy
  • →Visual identity & tone of voice
  • →Concept development
  • →Story & concept packaging
  • →Brand launch
04Skill

Digital marketing & SEO

AreaExperience across digital presence, campaigns, channels and visibility — from strategy to on-page work.

Experience in
  • →Campaign & channel strategy
  • →Content & expression
  • →On-page SEO & structured data
  • →Google Business & local SEO
  • →Measurement & follow-up
05Skill

Customer experience & service design

AreaDesigns customer journeys and end-to-end experiences — across digital products and physical environments.

Experience in
  • →Customer journeys & touchpoints
  • →Service design
  • →UX & flows
  • →Onboarding & retention
  • →Feedback loops
06Skill

Hospitality, retail & F&B

Area20+ years of background in hospitality, retail, events and F&B — the industry experience underpinning everything I build digitally.

Experience in
  • →Concept-driven service & guest experience
  • →Store & concept work
  • →Assortment, expression & retail environments
  • →Event production
  • →Operational delivery

Want to know more?

Reach out — happy to walk through experience, projects and how I can contribute.

Get in touch