Case studies

Three companies. Three platforms. Built from zero.

Platforms I've conceptualised, designed, built and launched myself — plus brand, concept and product work.

Own platforms

03 cases

A safety platform for women

A verified women's network built from idea to live platform — concept, system, community, CRM and growth engine.

Last-minute bookings

A two-sided marketplace for last-minute appointments — business portal, credit engine and CRM, built solo to live SaaS.

Commission Possible

An operating system for consignment retail — QR labels, automated commission, store and seller portals.

Brand, concept & product

Brand · visual direction

Concept, identity and tonality — a visual world where the entire experience feels cohesive.

Original concept · packaging

My own concept work where packaging, feel, storytelling and graphic whole get full room to breathe.

SEO · web presence

Visibility, search strategy and digital presence that strengthens a premium brand in the right search moments.

Concept · project lead

Part of the project group — led delivery and shaped concept ideas. Focus on idea, direction, product and experience.

Product · campaign

Where product, branding and sales meet. Ideas take physical form and become something people actually choose.